Branding & Logo Design

What is in a brand?

The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one business and to differentiate them from those of other business.

Establishing branding can be key to a company's success, since it is often the fastest way for your company to communicate who it is and what it has to offer. For many emerging or small companies, branding can take a backseat to other considerations. This is a mistake. Dollar for dollar, branding is as fundamental as any other early business developments. Your company's branding will set it apart from your competitors by appropriately reflecting your company's image to your target audience. By establishing a professional brand and logo early on, you are sure to maintain a consistent and long-term appeal which will maintain and grow a loyal customer base.

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